With many years of experience in running successful PPC campaigns, we apply a tried and tested approach to PPC management that ensures we achieve the marketing objectives and goals that you set, be it to increase website traffic, generate more leads, increase sales or boost your brand awareness.

Reach

First, we set about ensuring that your PPC campaigns are setup to target your potential customers where and when they are searching.

Some factors that may affect your reach include:

  • Campaign settings
  • Geographical targeting
  • Campaign budget
  • Keyword selection
  • Keyword bids
  • Ad schedule

Relevancy

We also look to ensure that you’re are attracting the right type of customers.

We evaluate how relevant your keywords and ad copy are and whether these are in-line with your advertising goals.

Some factors that may affect relevancy include:

  • Targeting
  • Keyword selection
  • Ad copy

Efficiency

Perhaps the most important factor when it comes to PPC Marketing is efficiency. Here we look at how your advertising budget is spent and whether or not you are achieving your advertising goals.

Some factors that may affect efficiency include:

  • Campaign structure
  • Campaign budget
  • Keyword bids
  • Mobile bid multipliers
  • Negative keywords